In this HALO module, massage therapist, remedial massage therapists and myotherapists will dive into the essentials of marketing for small, budget-conscious businesses working within the competitive health sector. In a landscape where every dollar matters, understanding how to promote a business strategically is crucial to stay ahead of the competition and stand out among massage providers, qualified or otherwise.

This module is designed to give therapists practical insights and actionable strategies that increase their impact without stretching budgets. From crafting messages that resonate to making smart use of cost-effective digital channels, the module explores approaches that support goals and suit the reality of running a practice in today’s economy.

By the end, therapists will gain skills and tips to boost visibility, improve engagement, and build toward sustainable growth.

Topics covered include, but are not limited to:

• Branding
• Marketing Channels
• Your Website
• Your Social Media
• Email and SMS
• Marketing Plans
• Sales and Pricing
• The importance of networking 
• Advertising Essentials
   

Massage & Myotherapy Australia members are eligible to claim:

• 10 CPE Points
• 3 CPE Hours