Announcing the final 2025 National Conference Plenary Speaker

Plenary
4 Easy Ways AI Can Streamline Your Business

Artificial intelligence (AI) seems to be invading every part of our lives at the moment – imagine if you could use it to slash hours off your workload every week! Believe it or not, AI tools are fundamentally transforming the way humans work (yes, even massage therapists) making it easier to handle bookings, automate tedious tasks, create killer marketing, and streamline your entire business. In this session we’ll look at a handful of practical tools that are easy, free, and go beyond 'just marketing' so that you can save time on your practice admin and create a more professional experience for your clients. And we’ll have some fun along the way!

James Crook
James is a business coach for massage therapists, a founding partner at The Health Leader Co., and is sometimes called a 'helpful nerd'. After running his own marketing agency for 15 years, teaching at tertiary level, speaking on business growth at some of Australia's largest conferences, and writing two best-selling books on marketing, he now works exclusively with massage and bodywork professionals to help them become fully booked. What he has found – is that most therapists think they have to overcomplicate their marketing. So he helps people get results by sticking to one fundamental truth: he believes the simplest way is best.